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ADVERTISING & PARTNERSHIP OPPORTUNITIES
FOUNDING PARTNER DISCOUNT: 40% OFF REGULAR RATES
Exclusive pricing for first 5 brand partners — Lock in these rates for 6 months
ABOUT GAMEDAY GRAILS
Gameday Grails is where sports nostalgia meets style—and where brands get access to a highly engaged audience that lives for vintage sportswear and the culture around it.
We don't just showcase throwback jerseys and warm-ups—we tell the stories behind them, fueling the cult-like passion that makes vintage sportswear more than just clothing. Our audience isn't here for trends; they're here for legacy, history, and the brands that respect it.
Want to get in front of collectors, fans, and fashion-conscious sports lovers who actually buy?
We offer:
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Sponsored content that feels organic, not forced
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Social partnerships that spark real engagement
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Brand collaborations that make sense, not just noise
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Event integrations that bring vintage sports culture to life
OUR AUDIENCE
Newsletter Metrics
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Subscribers: 529 and growing
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Open Rate: 66.13% (Industry avg: ~30%)
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Click-Through Rate: 3.13% (Industry avg: ~2.5%)
Demographics
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Ages: 18-45
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Gender: 60% male / 40% female
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Top Cities: Chicago, NYC, LA, Detroit
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Interests: Vintage sportswear, sports nostalgia, streetwear, lifestyle brands
Social Media Reach
7,784
Instagram Followers
as of 2/26/2025
1,100
TikTok Followers
growing rapidly
2K-4.5K
Avg. Video Views
some reaching 350K
Active AF
Community Engagement
consistent interaction
Audience Personas
The Dedicated Collector
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Ages 30-45 with disposable income
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Spends $1,000+ annually on vintage sportswear
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Values authenticity, rarity, and condition
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Also purchases premium contemporary brands
The Trend-Forward Enthusiast
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Ages 18-29, socially connected
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Mixes vintage with contemporary streetwear
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Values styling advice and cultural context
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Active on TikTok and Instagram
The Nostalgia Seeker
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Ages 35-45, sports history enthusiast
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Connects with pieces from formative years
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Values stories behind vintage items
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Loyal to brands with authentic heritage
NEWSLETTER SPONSORSHIP
Single Placement
One-time newsletter sponsorship spot
Weekly Package
4x placements at a discounted rate
Monthly Sponsorship
Exclusive brand presence + social promotion
HIGH-IMPACT ADD-ONS
Social Media Feature
- • Instagram story
- • Instagram post
Custom Content Integration
- • Editorial-style brand mention
- • Seamless integration with content
EVENT/POP-UP ACTIVATIONS
Presenting Sponsor Investment — Supporting sponsor opportunities available for all tiers
The Pop-In
"Bar rack meets brand activation"
- • Curated vintage rack at partner venue (2-4 hours)
- • Brand co-sponsored drink specials or menu items
- • Real-time social coverage (stories + 1 feed post)
- • Branded signage at activation point
- • Newsletter mention with event highlights
Presenting Sponsor Investment
Perfect for testing market response, intimate brand introductions
The Marketplace
"Curated vintage shopping experience"
- • Private/VIP vintage marketplace event (4-6 hours)
- • 3-5 curated vintage sellers in themed experience
- • Exclusive access for brand's VIP customers/employees
- • Professional documentation + content creation
- • Custom event branding and atmosphere
- • 2-3 dedicated social posts + story highlights
- • Featured newsletter section with event storytelling
Presenting Sponsor Investment
Perfect for customer appreciation, product launches, corporate events
Grail-Gate
"The ultimate vintage sports tailgate experience"
- • Large-scale tailgate meets vintage popup (6+ hours)
- • 8-12 premium vintage vendors and experiences
- • Food trucks, DJ, full event production
- • Live auction or grail reveals
- • Interactive experiences + VIP areas
- • Comprehensive social coverage + event documentary
- • Co-branded merchandise opportunities
- • Full event analytics and performance report
Presenting Sponsor Investment
Perfect for major brand launches, season kickoffs, championship celebrations
Add-On Options (All Tiers)
- • Celebrity/Athlete Appearances: +$500-2,000
- • Professional Photographer/Videographer: +$300-800
- • Custom Merchandise Collaboration: +$200-1,000
- • Extended Social Campaign: +$400-1,200
FOUNDING PARTNER BENEFITS (FIRST 5 PARTNERS ONLY)
- • Locked-in launch rates for 6 months
- • First right of refusal on premium placements
- • Custom content opportunities
- • Priority placement as our audience grows
NEWSLETTER ANNOUNCEMENT
🚨 Exciting News for Brands & Advertisers! 🚨
We're rolling out our founding partner opportunities, offering early adopters a chance to lock in premium placements at exclusive rates. With a highly engaged audience and a track record of stellar open rates, there's no better time to get your brand in front of the most passionate vintage sportswear community.
Interested in learning more? Email us today to request our rate card and secure your spot!